Global launch across 12 countries: Austria, Denmark, Finland, France, Germany, Greece, Ireland, Japan, Norway, Spain, Sweden and the UK.
Collateral developed in both digital (Desktop, Tablet, Mobile) and print formats for both a professional and consumer audience via branded and unbranded channels.
With the prevalence of gout increasing, client needed a way to raise the dialogue with sufferers within an untapped market.
They had an existing URL but it was only a one page registration form with very little traffic.
We transformed the site into a robust platform that included videos, helpful tips, articles and recipes. The videos focused on actual gout patients and featured football great Emmitt Smith and NASCAR pit crew chief Kevin Manion.
Video and Photo shoot was performed in Austin, TX.
US launch of a new to market
Hep C therapy.
Collateral developed in both digital (Desktop, Mobile) and print formats for a consumer audience via branded channels.
Now approved websites and banner media launched within 24 hrs of FDA approval followed by full consumer promotional site and in-office patient
starter kit.
US launch of a new to market HIV therapy.
Collateral developed in digital formats for consumers (Desktop, Mobile) and professionals (Desktop, Tablet, Mobile).
Now approved websites and banner media launched within 24 hrs of FDA approval followed by full consumer and professional promotional sites.
An unbranded disease awareness campaign was developed to help increase the dialogue between patients and physicians in regards to the painful condition of gout.
Physicians tend to place more serious conditions ahead of this disease and patients are likely to just suffer through it rather than seek treatment. However, left untreated, gout can cause complications and lead to joint destruction.
We developed a mini-site with helpful videos and discussion guides as well as print-ads, online media drivers, TV spots, emails, in-office materials, and mobile tools, in an effort to connect patients with the proper care.
Video and Photo shoot was performed in Santa Monica, CA.
Led 6 different brand teams in the translating of traditionally printed core visuals aids into dynamic iPad apps that enhance dialogue and create a more compelling experience.
Sales reps do not always have time to communicate with each doctor they visit so the data must be presented in a clear, concise manner.
Each piece was consistent with other market collateral so brand equity was seen at each touchpoint.
The franchise consisted of Byetta, Bydureon, Farxiga, Kombiglyze, Onglyza and Xiduo.
Fingertip forumlary access was created for each brand and a nutrition fact finder was developed as a consumer lifestyle aid.
Client needed a way to change market perception in regards to osteoarthritis knee pain relief. Physicians deemed Synvisc-One as a last resort prior to surgical correction.
Led brand and production teams to develop an app that would deliver key brand benefit messaging. The user experience shifted perception in favor of promoting treatment at earlier stages.
There was a perception among physicians that Atripla side effects were not well tolerated and tended to last longer than they actually do. Therefore, client needed a way to deal with this discrepancy while at the same time appease their own medical review board.
Led brand and development teams to create an interface physicians can interact with that showcases clinical data through self-discovery.
Developed collateral for a Cardiologist convention in Munich, Germany.
This included working with event crew, medical illustrators, programmers, designers and multiple brand leads.
Aside from booth design, pieces included interactive kiosks, table top displays, and desktop screeners. A survey was presented where physicians could learn about a pending therapy, get a customized print-out and compete with their peers.
Contact Lens Enabled Astigmatism Research (C.L.E.A.R.) was a fictional world developed to help consumers understand how astigmatism differs from other vision issues. It promoted the use of a unique contact lens specific for this type of condition.
A minisite was created with a CRM program that offered a free trial certificate. Online media and a Facebook prescence was developed to reach a wider audience.
Plavix had many versions of its online identity. From initial approval, all the way to expiry, was part of team that constantly updated materials to help consumers understand the benefits and educate physicians to prescribe where appropriate.
Also helped architect the first mobile web site for Bristol-Myers Squibb with the Plavix consumer and professional website development.
Rebrand an existing agency comprised of multiple community service organizations* to more accurately reflect its focus and reach. With core strengths in early learning, behavioral health and youth and family services, the combined agency became one of the largest health and human service agencies in the Greater Cleveland area.
Using actual children who were influenced by the company’s services, solidified the community benefit and reach this organization had over its patrons.
*Family Service Association, the Day Nursery Association, Traveler’s Aid Society, Cleveland Homemaker Service Association and Youth Service, West Side Ecumenical Ministry (WSEM) and El Barrio.
The branded destination for GoutSmart and Gout.com drivers. Initial campaign leveraged actor portrayals and the science behind gout's root cause, high uric acid.
Later iterations utilized actual patients through the brands own Patient Ambassador Program. Each site had associated online media, downloadable guides and video content. They also had a social component through subsequent YouTube channels.
Video and Photo shoots were performed in and around Los Angeles, CA and Austin, TX.
Client needed a way to break through the perceived barriers as teens had different reasons for wanting contacts, and needed a way to convince their parents it is the right choice.
Led brand and production teams in the development of a customized contract for parents.
Whether the parents accept, opt to renegotiate, or reject the offer,
the process is designed to continue until the teens and their parents reach an agreement, or agree to take the discussion offline.
A Free Trial Pair Certificate accompanies the accepted contract along with a list of recommended eye doctors closest to the teen.
